Culinary Enthusiasts & Wine Aficionados Gather for Third Annual Pebble Beach Food & Wine 2010

evered Chefs Including Thomas Keller, Jacques Pepin, Charlie Trotter And Wolfgang Puck Join Distinguished Winemakers from Around The World

PEBBLE BEACH, Calif., March 16 /PRNewswire/ -- The Third Annual Pebble Beach Food & Wine (April 8-11, 2010) is positioned to continue its reign as the signature West Coast culinary event with such celebrity chefs as Thomas Keller, Wolfgang Puck, Michel Richard, Gary Danko, Hubert Keller, Tyler Florence, Iron Chef Morimoto, Charlie Trotter, Jacques Pepin, Iron Chef Michael Symon, Rick Tramonto, Jonathan Waxman, Ming Tsai, and Michael Chiarello to name a few. This four-day celebration will bring together more than 60 prominent chefs and over 250 acclaimed wineries from around the world to the iconic Pebble Beach Resorts for a first-class display of epicurean splendor and unrivaled access, all at incredible values. In addition to cooking demonstrations led by the world's most talented chefs from across the country and vertical tastings from some of the world's top wine producers, unique experiences added each year make this a not-to-be-missed annual event.

Upcoming highlights include:
-- Tribute to a Legend: Jacques Pepin: Michel Richard of Citronelle, Ken
Frank of La Toque, Ming Tsai of Blue Ginger, Charlie Trotter of
Charlie Trotter's, and Gina DePalma of Babbo Ristorante and Enoteca
make up the "dream team" paying tribute to this legend who introduced
the finer points of French cuisine techniques to the masses for what
is sure to be a poignant evening.
-- A Study in Classic Compositions with Thomas Keller and Charlie
Trotter: Join culinary legends Thomas Keller and Charlie Trotter with
pastry star Angela Pinkerton from Eleven Madison Park for an evening
of culinary decadence. Olivier Krug will preside over the champagne
reception while wine icons Pio Boffa of Pio Cesare, Paul Roberts from
Bond, and others match wines with the chefs' masterful creations.
-- Dining with the "Top Chef Masters": Culinary heavyweights from the
first season of the famed Bravo competition series, Michael Chiarello,
Hubert Keller, Roy Yamaguchi, Tim Love and Johnathan Waxman join
forces in the kitchen once again to create a night of memorable
dining.
-- An Evening of Decadence with Sir Peter Michael: Hubert Keller of San
Francisco's Fleur de Lys, Richard Reddington of REDD in Napa Valley,
Adam Cooke of Blackberry Farm in Tennessee, Mark Gaier and Clark
Frasier of Arrow's in Maine and Sherry Yard of Los Angeles' famed
Spago team up to create an unforgettable dinner paired with exclusive
wines from the cellars of Peter Michael Winery, cultivated from the
volcanic ridges of Mount St. Helena.
-- Food & Wine Best New Chefs Alumni Dinner Presented by Beringer:
Christopher Kostow (2009) of The Restaurant at Meadowood, Mark
Sullivan (2002) of Spruce, Jon Shook and Vinny Dotolo (2009) of Animal
Restaurant along with Gale Gand (1998) of TRU, all previous winners of
this coveted award, unite to cook together for the first time.
-- Grand Finale Dinner: In an era of Celebrity Chefs, a few names stand
out as the vanguard of America's culinary revolution. Wolfgang Puck
of Spago, Los Angeles, Gary Danko of Restaurant Gary Danko, San
Francisco, Rick Tramonto of TRU, Chicago and Sherry Yard of Spago, Los
Angeles join forces to present a seven course masterpiece that speaks
of elegance and indulgence in the beautiful setting of Club XIX at The
Lodge at Pebble Beach. As in past years, the wines for this
culminating dinner of the weekend's festivities are hand selected from
very private cellars. When Olivier Krug starts the pre-dinner
reception with Krug Grand Cuvee followed by the Krug Vintage 1998, you
know the rest of the line-up is sure to please.
-- The two Grand Tasting events continue to make most gourmands' annual
"must-do" list for the year -- taking place in the 60,000 square-foot
Lexus Grand Tasting tent on both Saturday and Sunday of the festival
weekend. For the a la carte price of $175, guests are granted
unparalleled access to 25 world-renowned chefs serving samples of
their cuisine and signing their books, along with 200 premium wineries
pouring more than 500 vintages.
-- A Sine Qua Non Tasting with Manfred Krankl: An extremely rare tasting
with one of California's greatest winemakers: Manfred Krankl. The
eclectic, award-winning winemaker will tour guests through seven
unique SQN wines straight from his cellar.
-- Domaine de la Romanee-Conti Echezeaux Retrospective: Perhaps one of
the most revered wineries in the world, Domaine de la Romanee-Conti,
has dazzled Burgundian fanatics for years. Guests will join a panel of
Master Sommeliers for a retrospective of DRC's Echezeaux.
-- The 1990 First Growth Bordeaux's 20 Years Later: Guests will join a
rockstar panel of Master Sommeliers and wine personalities to taste
through the 1990 vintages of Château Lafite Rothschild, Château
Latour, Château Margaux, Château Haut-Brion and Château Mouton
Rothschild.
-- Krug: A Decadent Retrospective of the Legendary Champagne with Olivier
Krug: Since 1843, with unique single-mindedness and sense of purpose,
the Krug family has proudly cultivated the markedly individual
character of their exceptional champagne. Taste through an amazing
collection of back vintage Krug Champagnes with Olivier Krug himself.
-- Now an anxiously awaited tradition, the Celebrity Chef Golf Tournament
kicks off the festivities with bubbly and lobster rolls (breakfast of
champions). Chefs such as Thomas Keller, Michael Symon, Charles Phan,
Iron Chef Morimoto, Tim Love and Tyler Florence will drive, chip and
putt their way along the most famous golf course in the U.S. - Pebble
Beach Golf Links, host of the U.S. Open in June 2010.
-- Special VIP Package holders have access to exclusive Chef and
Winemaker Afterhours parties where they can mingle with the masters.
-- Additional events of interest include: Farm to Table Lunch, Sommelier
Blind Tasting and a Retrospective Tasting of Veuve Clicquot with
Dominique Demarville, along with "dream teams" featuring such
masterful chef collaborations as: Iron Chefs Morimoto and Symon;
former "Top Chef" contestants Hosea, Jamie, Fabio and Carla; Cheese
and Wine Pairing Seminar with Laura Werlin; Cooking Demos with
culinary icons Thomas Keller, Ming Tsai, Jacques Pepin, Charlie
Trotter, Wolfgang Puck, Michael Chiarello, Michael Symon and Tyler
Florence.



Tickets: Ticket prices per person range from $100 for a single event pass to $4,750 for a VIP four-day pass, with access to all events and exclusive after-hour parties with the chefs and winemakers. To purchase tickets to Pebble Beach Food & Wine, or for more information on ticket packages, visit www.pebblebeachfoodandwine.com or call 1-866-907-FOOD (3663).

About Pebble Beach Company: Pebble Beach Company, headquartered in Pebble Beach, California, owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero. The company also operates four renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay and Del Monte Golf Course. Its other famed properties include the scenic 17-Mile Drive and The Spa at Pebble Beach, and it annually hosts premier events such as the Pebble Beach Concours d'Elegance, the AT&T Pebble Beach National Pro-Am, the Callaway Golf Pebble Beach Invitational and the First Tee Open at Pebble Beach. Site of the 2010 U.S. Open, Pebble Beach Golf Links has hosted four U.S. Opens, four U.S. Amateurs, one PGA Championship, and numerous other tournaments.

About Coastal Luxury Management: Coastal Luxury Management, based in Carmel, California, is an event and hospitality management firm specializing in the luxury and lifestyle sector. Coastal Luxury Management's partners, Robert Weakley and David Bernahl, founded Pebble Beach Food & Wine in the early months of 2007. In its first year, Pebble Beach Food & Wine became the largest luxury food and wine event on the West Coast. The company also operates Harvest: Farm-to-Table, a two-day agriculture lifestyle event in Carmel Valley that attracts 4,000 guests, 100 wineries, and 60 regional chefs. Coastal Luxury Management launched its restaurant division in 2010 with its first two projects, 1833 and Cannery Row Brewing Company, opening in the summer of this year.

Source: Pebble Beach Company

CONTACT: Leah Goldstein, +1-310-586-7124, lgoldstein@murphyobrien.com,
or Anna Morris, +1-310-586-7153, amorris@murphyobrien.com, or Laura Millett,
+1-310-586-7142, lmillett@murphyobrien.com, all of of Murphy O'Brien, Inc.,
for Pebble Beach Company; or Aven Wright-McIntosh of The Pebble Beach Company,
+1-831-625-8557, wrightma@pebblebeach.com; or David Alan Bernahl, II of
Coastal Luxury Management, +1-831-622-7770,
dbernahl@coastalluxurymanagement.com

Web Site: http://www.pebblebeachfoodandwine.com/

In assoicaition with Fitou Wine